Treble

IUOVA'S Process

Problem

Ideate

Implement

Solution

Impact

Problem - Statement

"The client aimed to create a premium decorative ceiling fan that could stand apart in an increasingly saturated market of conventional metallic and wooden finish fans. The challenge was to integrate intricate mandala-inspired artwork seamlessly into the fan’s motor housing and blade trims without relying on stickers, decals, or secondary surface applications that compromise durability and finish quality over time. Additionally, the decorative detailing needed to remain manufacturable at scale while preserving precision, alignment, and premium visual consistency."

Absence of Durable Decorative Integration that fade, peel, or lose finish quality over time.

Lack of integration with modern interior aesthetics

Limited Scalable Craftsmanship that combine intricate artistic detailing with precision manufacturing

Decorative flowing air background pattern

Ideate

Unconventional in Form. Elegant in Presence.

Treble blends contemporary ceiling fan styling with subtle Indian artistic influence through its integrated mandala-inspired detailing. The artwork flows seamlessly from the motor housing into the blade trims, creating a visually connected centrepiece rather than isolated decorative elements. Combined with soft metallic finishes and balanced proportions, the design delivers a sophisticated premium identity tailored for modern aspirational interiors.

Product concept visualization showing air purifier design

"Inspired by the symmetry and rhythm of mandala art"

Implement

Refined Form with Efficient Performance

Treble was developed using advanced In-Mould Decoration (IMD) technology to integrate high-definition mandala-inspired graphics directly into the moulded components. This approach eliminated multiple post-processing steps while improving scratch resistance, print longevity, and finish consistency. Special attention was given to tooling precision, graphic alignment across intersecting surfaces, and maintaining pattern continuity between the motor housing and blade trims for production-ready scalability.

"Built to balance decorative detailing with functional performance"

Impact

Treble transformed decorative detailing from a surface treatment into a core product identity feature. By combining culturally inspired aesthetics with precision IMD manufacturing, the fan achieved a differentiated premium appearance while ensuring durability, repeatability, and production feasibility for large-scale manufacturing.

30–40%

enhanced ambient quality  through warm, diffused  horizontal light distribution

~25%

increase in visual appeal  with unconventional  form exploration

Energy

optimized performance  with reduced power  consumption

Concepts

alternative forms explored  beyond standard  T-bulb typologies

“Treble successfully brought together premium aesthetics and manufacturing innovation. The seamless mandala detailing created a strong visual identity while maintaining the production quality and consistency required for a premium ceiling fan range.”

— CEO

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extraordinary?

Inspired by what you've seen? Let's discuss how we can bring your vision to life with the same level of excellence and innovation.

Email Us

Email

Send us your inquiries

info@iuova.in

We reply within 24 hours

Phone

Call us for immediate assistance

+91 83690 83208

Mon-Sat: 9AM - 7PM

Location

Visit our Office

504, Filix Commercial,

Near Asian Paints bus Stop, Sonapur Signal,
Bhandup (W), Mumbai-400078

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