Charge Grid: EV Charger design case study
IUOVA'S Process
Problem - Statement
"Most EV chargers in the market are engineered as utilities, not products—bulky metal boxes, exposed cables, and poor visual integration with modern architecture. These chargers often compromise safety, usability, and brand perception, especially in premium residential and commercial environments where aesthetics matter as much as performance."
Most EV chargers are designed as standalone machines, with little consideration for public spaces
Charging units consume valuable parking and sidewalk space
Charging hardware, lighting, wayfinding, and safety elements are installed as separate systems
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Ideate
Minimal. Precise. Architectural.
ChargeGrid uses a clean, compact form with soft radii and subtle light accents to reduce visual noise while conveying a refined, high-tech character. The restrained geometry allows it to blend seamlessly into modern spaces without losing its identity.
"humanizing electric mobility infrastructure "
Implement
Designed for Performance & Reliability
The charger architecture was re-engineered from the inside out, reorganizing power electronics, structural ribs, and mounting points to improve load distribution and durability.
Weather-resistant materials, controlled airflow paths, and reinforced connector interfaces ensure consistent performance in outdoor conditions. The integrated cable management system minimizes strain on connectors, extending operational life and reducing maintenance requirements.
"Making charging feel effortless"
Impact
~30%
reduction in visual bulk through a compact, injection-moulded enclosure
20–25%
faster installation due to simplified mounting and internal layout
~15–20%
improvement in thermal efficiency through optimized airflow paths and component spacing
~20%
increase in perceived product value, supporting adoption in premium residential and commercial EV spaces
With Gatik, the focus was on making a pedestal fan that feels appropriate for contemporary homes. The design helped us move away from a purely functional look and offer something more refined, approachable, and visually balanced—without changing the core mechanics.
- Chief Marketing Officer
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