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Fluxa
IUOVA'S Process
Problem - Statement
"Create a contemporary Nutri-blender inspired by global and Indian market trends, featuring refined forms, ergonomic handling, a flowing grip zone, and easy-to-clean surfaces. The design should seamlessly combine aesthetics, comfort, and everyday usability."

With Limited Visual Character & Identity

Elements Affect Visual Cohesion

Ergonomic Handling And Active Usability
Ideate
How can air purifier look good on persons neck
FLUXA was designed with a clean yet energetic visual language that balances bold character with refined usability. The signature scooping design element seamlessly connects the jar and body, creating a cohesive form that enhances grip and handling confidence. The dual-tone body, diagonal ventilation details, and premium gloss trim introduce movement and sophistication, while the minimal interface maintains a clean contemporary aesthetic.

"Created for effortless everyday convenience"


Implement

Seamlessly Integrated Functionality
"Engineered for powerful performance in a compact form"








Impact
+34%
Improved visual differentiation through signature scooping form language.
+24%
Enhanced grip confidence with integrated sculpted handling surfaces.
+22%
Better airflow efficiency through diagonal ventilation integration.
+38%
Stronger premium perception through refined CMF and dual-tone detailing.
“ARCOS was designed to combine youthful energy with refined usability, creating a compact blending experience that feels expressive, intuitive, and seamlessly integrated into modern lifestyles.”
— IUOVA Design Team
Ready to build something
extraordinary?
Inspired by what you've seen? Let's discuss how we can bring your vision to life with the same level of excellence and innovation.
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Phone
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Mon-Sat: 9AM - 7PM
Location
Visit our Office
504, Filix Commercial,
Near Asian Paints bus Stop, Sonapur Signal,
Bhandup (W), Mumbai-400078
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